Web analytics is critical to the success of your business. Let’s take a closer look at why web analytics is important below. From there, you can identify possible next steps, like redesigning your website navigation. If visitors are quickly bouncing from your homepage, then that indicates they’re not finding the information they’re looking for quickly or easily enough. For example, you might start by focusing on the bounce rate for a few key pages on your site. That’s why it’s important to identify a few key metrics, particularly as you’re getting started. The amount of data can be overwhelming at first. You can track overall traffic, bounce rate, traffic sources, new and returning visitors, time spent on site, and much more. There are tons of data you can collect to understand how people interact with your website and identify opportunities for improvement. ![]() The purpose of web analytics is to measure user behavior, optimize the website’s user experience and flow, and gain insights that help meet business objectives like increasing conversions and sales. Web analytics is the collection, reporting, and analysis of data generated by users’ visiting and interacting with a website.
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